person
also known as Girard

The figure who, in late 1958 in New York, gave McLuhan the distinction between light through (light coming toward us) and light on (light coming from us). Cameron makes this distinction the hinge of McLuhan's perceptual answer to Nietzsche's cul-de-sac.

Across the dialogues

04

The 1958 New York encounter — Girard's light-through / light-on, McLuhan's perceptual exit from the cul-de-sac

It was André Girard who gave McLuhan the light through / light on distinction — light toward us versus light from us.

"This is very close to what McLuhan had discovered with André Girard in 1958 — namely the distinction between light through, which is light coming towards us, as opposed to light on, which is light coming from us."
Cameron McEwenasserted

The distinction McLuhan met through Girard in late 1958 becomes Cameron's way of explicating — and exiting — Nietzsche's cul-de-sac.

"That difference, which McLuhan came across in late 1958 in New York — that difference is one way of explicating what was going on with Nietzsche."
Cameron McEwenasserted

Connections

Girard gave McLuhan the light through / light on distinction in New York, late 1958.

connects toMarshall McLuhan

The 1958 New York encounter that seeded McLuhan's perceptual answer to the cul-de-sac.