The named traditions the dialogues build out — intellectual schools with members, roots, and a doctrine, assembled across the conversations rather than merely mentioned. Each entry collects what was said, dialogue by dialogue, with a link to the moment in the transcript where it was spoken, and cross-references the people, concepts, and works it touches.
- The Halifax School of Communication — the claim that McLuhan’s formation runs through Nova Scotia, its mentors and roots
- The Winnipeg School of Communication — the elder school of McLuhan studies, the one Bob ranks first
- Catholic Thomism — McLuhan’s allegiance, the Aquinas-through-Aristotle tradition and one pole of the formula chart