Wealthy Los Angeles art-world figure, Mary McLuhan's partner from c. 1977 and McLuhan's last significant collaborator. He proposed a PBS series on the scale of Kenneth Clark's Civilisation and had the connections to make it happen — until McLuhan's September 1979 stroke. Years later he told Bob he was the first person he'd met who was "like McLuhan."
Across the dialogues
The last collaborator — the aborted PBS series, and the man who later told Bob he was "like McLuhan"
Greenberg, well-connected in the art and TV worlds, proposed producing a McLuhan PBS series on the scale of Clark's Civilisation.
"and then he said he could do a TV series in L.A. He had the connections, like Kenneth Clark's Civilization."
Meeting Bob in Maui (2008), Greenberg called him the first person he'd met who was "like McLuhan," and proposed a McLuhan show at the Maui Arts Centre.
"You're the first person I've met who's like McLuhan."
Greenberg met Marshall through Mary — going to Toronto to be with her, where the PBS collaboration formed.
"Greenberg went to Toronto to be with Mary."
Connections
Mary McLuhan's partner from c. 1977; met Marshall through her and came to Toronto.
McLuhan's final significant collaborator — proposed a PBS series on the scale of Kenneth Clark's Civilisation before the 1979 stroke.