Gerald Emanuel Stearn, editor of the 1967 anthology McLuhan: Hot & Cool — one of the earliest books about McLuhan, gathering interviews, criticism, and McLuhan's rejoinders. Bob returns to Stearn's book for the interview that supplies his standing epigraph and for the Gossage line at its opening. Stearn recurs as the compiler behind a text Bob keeps quoting. New to it — start with dialogue 02 for the epigraph.
Across the dialogues
Enters as the editor of the interview Bob quotes for his epigraph — the octopus-and-the-Great-Pyramid image
Cameron reads out the epigraph of Bob's essay and names its source — the Gerald Stearn "Hot and Cool" interview — media study beginning in a detachment so total it looks like arrogance.
"It would be like an octopus attacking the Great Pyramid."Marshall McLuhan, read by Cameron McEwen, The Resonant Interval, Dialogue 2 (10 Nov 2020), 23:44
His anthology supplies the Gossage cliché-to-archetype line from its opening pages
Bob lifts the Gossage line from the opening pages of Stearn's book as an early statement of the cliché-to-archetype cycle.
"then it becomes a cliché, then it becomes an art form, then it becomes an archetype through use."Howard Gossage, read by Bob Dobbs, The Resonant Interval, Dialogue 9 (7 Jan 2021), 15:17
Connections
Stearn compiled the 1967 anthology McLuhan: Hot & Cool — the interviews and criticism Bob draws his epigraph from.
The "arrogant superiority" / octopus-and-Great-Pyramid passage Bob uses as an epigraph comes from Stearn's interview.