person
1882–1973

French Catholic philosopher and Thomist whose 1950s Washington lectures on art — given alongside Étienne GilsonCameron credits with turning McLuhan toward art theory (Gombrich, Ivins) and, a year or two later, toward "the medium is the message." For Cameron, Maritain and Gilson showed that stability could be found through making rather than matching — traditional things discerned through modernity, not retrieved from before it.

Across the dialogues

05

The Washington art lectures (with Gilson) that turned McLuhan toward art theory — and "the medium is the message"

The Washington art lectures by Maritain and Gilson turned McLuhan toward art theory — and within a year or two he had "the medium is the message."

"Both Gilson and Maritain did that. So that just a year or two after Gilson and Maritain had lectured in Washington and turned him on to Gombrich and to Ivins and to other people in the world of art theory, he then comes up with the idea of medium as the message and goes on from there."
Cameron McEwenasserted
07

Making over matching — Maritain and Gilson finding stability through modernity, not retrieval

McLuhan's "making and matching" came out of a sustained 1950s reading of art theorists, anchored by the Washington lecture series in which Maritain spoke.

"I think it was 1955, Gilson gave lectures in Washington, in a series where Maritain had lectured."
Cameron McEwenasserted

Maritain and Gilson modeled stability through making, not matching — finding the traditional within modernity rather than retrieving it from before.

"They were showing that it was possible to come up with stability through making. They were not turning their back on modernity — they were showing that through modernity there were traditional things which could be discerned, but not discerned through matching."
Cameron McEwenasserted

Connections

With Gilson, Maritain's 1950s Washington art lectures turned McLuhan toward Gombrich and Ivins — and, a year or two on, "the medium is the message."

connects toÉtienne Gilson

Maritain and Gilson lectured in the same Washington art series; together they showed "stability through making," not matching.

connects toE.H. Gombrich

McLuhan was turned onto Gombrich by the same Washington art lectures Maritain and Gilson gave.