The Greek satirist, c. 220 BC, whose name the whole tradition carries. In Bob's dialogue 24 telling, Menippus was "outrageous" because he mixed poetry and prose "meant to be separate" — a transgression Bob reads proleptically as McLuhan's injunction to "mix your media." Preserved by Varro and retrieved centuries later as Menippean satire, Menippus is the origin point of the genre-history the dialogue reconstructs.
Across the dialogues
Enters as the eponym — the outrageous ~220 BC satirist whose mixing of poetry and prose Bob reads as a first "mix your media"
Menippus is the founding transgressor — the mixing of poetry and prose that scandalized early phonetic Greek culture is, in Bob's reading, the first instance of the media-mixing McLuhan would later prescribe.
"Menippus was outrageous, and he lived about 220 B.C."
Connections
The genre bears his name — his mixing of poetry and prose is its founding gesture.