person
Organizer of a series of COVID-era McLuhan webinars in 2020 (April–June, culminating in a 12-hour marathon on July 21, McLuhan's birthday). Bob watched all of them and found them lifeless — scholars reciting cliché aphorisms — and that disappointment is what set him writing his tech-body essay.
Across the dialogues
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The 2020 McLuhan webinars — and the lifelessness that pushed Bob to write
Across Granata's pandemic webinars, Bob saw no one meeting the COVID moment with the vitality McLuhan would have brought.
"Nobody seemed to be handling the new situation with the COVID virus and lockdown with any vitality — like McLuhan, it seemed to me, would always do."
The webinar scholars fell back on McLuhan's cliché aphorisms, drained of life — the lapse Bob's tech-body essay set out to answer.
"They stuck with the cliché aphorisms of McLuhan, the medium is the message, the user is the content, the global village, the tetrad, and media ecology."
Connections
connects toBob's Tech Body Essay
The disappointment of his 2020 webinars was the direct motivation for Bob's tech-body essay.