work
Woody Allen's 1977 film, carrying McLuhan's best-known screen appearance. Dialogue 73 treats the cameo as a document in the argument about McLuhan's postures: the line Bob quotes is placed alongside the "anticipated cursory inspection" passage as evidence that McLuhan knew his public method looked like confusion and said so where it would be taken as a joke.
Across the dialogues
73
Read as a primary source rather than a pop-culture footnote — the cameo becomes the place McLuhan admits, in comic cover, that his whole position is a constructed fallacy
The film is read as the one venue where McLuhan could name his own procedure — the comic register is the anti-environment that let the admission through.
"In a cameo in Woody Allen's film, Annie Hall, 1977, you mean my whole fallacy is wrong, which is quite an important statement."
Connections
featuresMarshall McLuhan
McLuhan's 1977 cameo, and the line Bob treats as a self-description.