Swiss psychologist whom Bob and Cameron place among the figures "retrieved" in the 1970s–80s. For Cameron, Jung's appeal lies in the tension between the individual and the collective — the same tension that makes him "a very interesting form of Kuhn." He cites McLuhan's 1944 letter to Walter Ong that Jung "may be more important for the church than Thomas," because the church would have to confront that individual–collective tension to survive.
Across the dialogues
The retrieved psychologist of the 70s–80s, read through the individual–collective tension
Jung's interest, for Cameron, is the individual–collective tension — which makes him a "form of Kuhn."
"Jung is a very interesting form of Kuhn, exactly because of what you mentioned. It is this tension between the individual and the collective."
McLuhan's 1944 letter to Ong ranked Jung over Aquinas for the church, on the grounds of the individual–collective tension it would have to face.
"when McLuhan writes Ong in 1944 and says that Jung may be more important for the church than Thomas, it's that individual collective tension that he has in mind"
Jung was retrieved as a fad in the 1970s–80s — important in the 1920s–30s, then again in a new key.
"the fad of Jung that happened in the 70s and 80s. He got retrieved."
The "one-upping" reframed — not a chronological going-past but archetype↔cliché reversibility, and the archetype relocated from the skull to the technological environments we use
Cameron refuses "going past Jung" as too chronological — McLuhan's real move was to put archetype and cliché in reversible dialogue; Jung stays required background (topical at Toronto, via Frye), not a defeated predecessor.
"McLuhan took up the notion of archetype and showed that it was in constant dialogue with cliché."
Bob relocates the archetype out of the skull and the collective unconscious entirely — it "is the environments we use, and we become numb to them," the technological ground working on us unnoticed.
"the archetype isn't some inky mystical thing in our collective unconscious or in our brains or something."
Connections
McLuhan wrote to Ong in 1944 that Jung might matter more to the church than Aquinas — for the individual–collective tension.