Barry Nevitt's 1980 book — McLuhan's collaborator on Take Today setting down the late McLuhan's aphorisms. Bob returns to it for a McLuhan line on cliché and archetype, for the "Decad" he works into his own titles, and as a byword for McLuhan's "second sight" — prophecy by attending to what is already around you. New to it — start with dialogue 01 for the cliché-archetype quotation.
Across the dialogues
Enters as Nevitt's 1980 book quoting McLuhan — cliché-archetype as "the generator of consciousness," which Bob equates with the Drama of Cognition
Bob lifts Nevitt's 1980 quotation of McLuhan as an early statement of the Drama of Cognition — cliché and archetype generating consciousness.
"the interplay of cliché-archetype as the generator of consciousness"Marshall McLuhan, read by Bob Dobbs, The Resonant Interval, Dialogue 1 (20 Oct 2020), 5:32
Cited as the model of scientific prophecy — Nevitt's title as shorthand for McLuhan's "prophecy by looking at what's around you"
Bob makes the book emblematic of McLuhan's method — prophecy not by vision but "by looking at what's around you," Nevitt's ABC of Prophecy as its name.
"the first scientific prophet"Bob Dobbs, The Resonant Interval, Dialogue 21 (8 Apr 2021), 1:33:06
Connections
Nevitt's 1980 book — Bob's source for the McLuhan line on cliché-archetype as "the generator of consciousness."
The book preserves McLuhan on the "interplay of cliché-archetype as the generator of consciousness."
The Nevitt quotation is one of Bob's early statements of the cliché-to-archetype cycle, which he equates with the Drama of Cognition.