The folk-tale logic Bob plants at the bottom-right of the Tiny Note Chart: an unnamed force "rules the roost" freely, and only knowing its name lets you control it. The chart's "most important action" is to name the Android Meme — but "not just nominalism": the real naming is to grasp its structure. The riddle drives the whole book, and the name it finally yields, by dialogue's end, is Trump. Rests on McLuhan's "you control things by naming them." A recurring figure across the charts, it gets its fullest statement in dialogue 13.
Across the dialogues
Introduced as the naming-riddle at the bottom-right of the chart — and the name it finally yields is Trump
The operative logic of the chart — power over a hidden force comes from naming it, the Rumpelstiltskin move applied to the media ground.
"Once you named him, knew his name, you controlled him."
The Android Meme is precisely the unnamed force of the tale — misnamed or unnamed, it rules; the chart exists to name it correctly, by its structure.
"Nobody knows how to name it correctly, so it's a Rumpelstiltskin atmosphere."
The name the chart's riddle finally yields is Trump — read as the hinge that closes the Android Meme and opens the "Tech Body."
"Trump the beginning and the end of the Android Meme and the beginning of the Tech Body."
Cameron inverts it into a test — Bob "names the problem" but fails to contribute to its "proper naming," failing the Rumpelstiltskin test even as Bob calls the chart "a new kind of naming"
Cameron turns the figure back on Bob — the chart "names the problem" but adds nothing to its "proper naming," so it fails the very Rumpelstiltskin test Bob invokes; Bob answers that he "thought this chart was a new kind of naming."
"You're failing the Rumpelstiltskin test, if you want to put it that way."
Reappears at the session's close as "the hijacker" — the un-nameable agent behind the universal hijacking Cameron says now dominates history, the naming task Bob says he is still "attempting"
The riddle's figure fixed to the chart's corner as "the hijacker" — the un-nameable agent of the universal hijacking Cameron says now dominates history, the naming Bob says he is still "attempting."
"that's the meaning of Rumpelstiltskin in the bottom corner of my Tiny Note chart. He's the hijacker."
Connections
The chart's "most important action" — to name the Android Meme, the unnamed force that rules freely until it is named.
Rests on McLuhan's line that "you control things by naming them" — but structure, not mere nominalism, is the real naming.